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Optometric Management, made to provide a guide to optometrists for offering medical eye care services in their practices, is back with additional useful how-to information.
Optometric management by Professional Optometrists provides a comprehensive overview of the company aspects of optometric practice. An optometric clinic can keep growing and offer patients the best care and technologies, no matter what type or dimensions of practice you have.
Apart from being profitable, staring an optometry practice is also an excellent thing to do. After all, you’re helping people improve their eyesight. But, to be able to help them, you need to manage your optometry practice properly.
Unfortunately, optometric management is much harder than people imagine. It’s not only because you need to possess a lot of knowledge of this type of medicine branch, but you also need to have a deep understanding of general business practices.
Useful Tips for Professional Optometrists
Business Knowledge Equals Success in Optometric Management
Having a good business plan is essential for success, regardless of the type of venture you’re getting involved in. After all, running an optometry practice is your way of bringing food to the table. That is why making the profit needs to be your number one concern. The main business rule is pretty simple – you need to make sure that more money comes in than out.
One thing you need to keep in mind is that business knowledge is not synonymous with experience. So, even if the optometry practice is your first business venture, it doesn’t mean that you can’t do a better job than more experienced optometrists.
To leave your competitors behind, you need to learn how business is run. Luckily, there are many methods for quickly determining how to run any kind of business. You can find hundreds of books on this subject, not to mention that there are many courses available, both on the internet and in brick-and-mortar establishments.
However, if you feel that learning basic business principles will take you away from your main work, you may wish to consider hiring an advisor. If you don’t have enough knowledge on how to run a successful business, you can ask someone who does!
A professional advisor can help you with some things, advice you on optometric management, including everything from tax management to finding the right space for your office. Of course, a good advisor will also be able to research to help you find quality optometric equipment at affordable prices.
Remember – Profit is Not Everything
Although there’s no purpose of owning a business unless it’s profitable, money shouldn’t be your only motivation, not just because running a profit-grabbing practice is not ethical but also because history has shown that such business often ends up failing.
Rather than focusing only on profit, you need to ensure that you’re doing a good job. If your practice is helping the patients, the money will come to you on its own.
Apart from using your skills to help people with their eyesight problems, you also need to make them feel comfy in your offices. The only way to achieve this is through proper optometry office management. One of the first things you need to do is take care of the waiting room’s design.
Making Your Office Pleasant for the Patients
One crucial issue that you need to deal with as soon as possible is the reception. Your office needs to have a reception that will make the clients feel welcome. If you can’t afford to hire a trained receptionist, you can at least make the reception area look more inviting.
According to a famous American interior designer, Vern Yip, the key to making the patients feel comfortable in the waiting room is to “keep it monochromatic.” Using neutral colors for the walls seems like a logical solution. To liven the thing up a little bit, you can always put up some pictures.
Of course, you can’t let your clients stand in the waiting room while they were waiting for their turn. You need to put some comfy chairs and sofas. A good idea will be to have a coffee table in the waiting room, of course, if there’s enough space. Having a water dispenser at their disposal goes without saying, while another good idea is to put a coffee machine in the waiting room as well.
Regardless of which part of the world your office is located, you need to ensure a proper room temperature. If the weather is too hot, you need to have a good AC system installed not just in the waiting room but in each room. If, on the other hand, the outside temperature is low, ensuring proper heating is necessary.
When it comes to the office where the optometric exams are done, we advise making it look as peaceful as possible. Even though these types of exams aren’t too scary, the fact is that they make many people feel uncomfortable. A good idea to fight the patients’ anxiety is to put some flowers around the office or an aquarium.
Putting Frames and Other Products on Display
If you’re selling glasses as a part of your optometry business, you may consider putting those products in a prominent place, so that the waiting patients could take a look at them. While waiting for an eye exam, the clients might wish to take a look at your offer of frames, so why not keep them in the waiting room?
This way, you will increase the chances that the people who are coming to your office for optometric exams will also purchase some of the items that you sell. A good suggestion is to install beautiful displays for frames and other things. You should put in some mirrors so that the patients could try on the eyewear and see whether they like it.
Final Word on Optometric Management
No one ever said that success comes easily. You need to do your best to become the best. But, even if you provide the patients with fantastic optometry services, your business probably won’t be successful unless you make them feel comfortable in your office. Otherwise, they might decide to look for help from someone else. Proper optometric management will prevent such a scenario from happening.
Dr. Nannette Crowell with Cascadia Eye has been dedicated to providing the highest quality of personal eye care, the best-proven technology, and the most comprehensive coverage for your vision.